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AMP™ Pharma

AMP™ Pharma is a mobile CRM solution designed specifically for the needs of the pharmaceutical sales workforce in an increasingly competitive market. It provides intuitive, anywhere access to CRM systems, such as Oracle, Siebel and SAP. AMP Pharma provides access to targeted product, physician, and hospital information to automate and improve key pharmaceutical business processes.

With AMP Pharma, reps can gain significant efficiencies and advantages in the following areas:


Before AMP Pharma With AMP Pharma
Preparation Carry printed notes and meeting schedules or recall from memory Schedules, notes, past encounters all available anywhere, anytime
Downtime Canceled meetings or waiting for physicians leaves reps unproductive Reps can prep for next call, review accounts, or perform administrative work in CRM system
Detailing Carry bulky brochures which are easily misplaced Demonstrate products via video or send targeted literature via fax or email
Samples Manually track sample distribution to be transcribed at a later time Real-time electronic tracking with automated alerts
Compliance Paper-based process Full audit trail with digital signature capture
Call Reporting Writing or memorizing meeting notes and transcribing into CRM system at end of day Capturing notes in real-time or right after a meeting


But AMP Pharma is more than just a mobile application. Powered by the Antenna Mobility Platform™ (AMP), AMP Pharma is a complete mobility solution that also integrates location-based services, collaboration technologies, and end-to-end mobile management and security directly into the mobile solution to boost field sales CRM adoption and maximize ROI.





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